Because producing a corporate video can be time consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.
Not Knowing Your Target Audience
Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.
This common mistake should be avoided in any type of campaign. If your video has all all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video
Skipping Equipment Checks
While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have an in-house equipment, always make time to do a routine checks and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.
Not Having Post Production Plans
Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor on the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.
There are two important metrics you should track which includes view-count and share-rate. With this data, your brand’s creators and marketers can analyse your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.
Not knowing the next steps
Aside from knowing how to distribute videos online and track their performance, brands should have a foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today’s technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success through creating a subsequent campaign, its success will fizzle out in no time.
With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.
If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.